Terah Taylor

SmartSense by Digi is an IoT sensing as a service platform for compliance, safety, and operations monitoring. Jolt Software was acquired by Digi International in 2025 and integrated into the SmartSense business.

• Led SEO strategy for migrating the Jolt website into SmartSense following the corporate acquisition, architecting a complex 301 redirect and domain merge plan that protected existing search rankings and organic traffic equity.
• Rewrote and rebuilt migrated pages using Google Search Console (GSC) and GA4 data to prioritize high-value content, applying optimized semantic keywords, advanced schema markup, and metadata to hit a strict Q3 completion deadline.
• Partnered with Sales and Customer Success teams to communicate the transition to existing Jolt customers and ease them into the new SmartSense experience.
• Built custom tracking dashboards integrating Google Search Console metrics to monitor organic traffic, indexation, and lead generation across both traditional search and AI answer engines (AEO/GEO Share of Model).
• Resolved advanced technical SEO and indexation issues using Google Search Console, implemented AI crawler directives, and re-engineered landing pages to pass Core Web Vitals, raising Google Lighthouse performance scores from the 30s into the 90s.
• Rebuilt HubSpot blog templates and custom-coded landing pages using HubL, custom modules, and advanced development practices to support ongoing demand generation, content strategy, and SEO initiatives.

• Founded and operated a digital agency delivering custom-coded websites, web applications, and integrated marketing packages for clients across e-commerce (Shopify, WooCommerce) and service industries.
• Developed and executed end-to-end digital marketing and SEO strategies, driving an average 30% to 45% increase in quality lead generation for client portfolios.
• Architected high-performance custom websites on WordPress and Shopify, leveraging UI/UX design to maximize Conversion Rate Optimization (CRO) and user engagement.
• Built data-driven organic traffic strategies, aligning long-form technical copywriting and content strategy with advanced SEO best practices.
• Managed cross-channel paid media campaigns across Meta Ads and Google Ads (PPC, PMAX), producing high-intent ad assets and landing page messaging to scale client pipeline.

• Contributed to a 38.5% ($6.4M) EBITDA increase over two years by successfully shifting the company's go-to-market and sales approach from outbound to a 70% inbound model, improving the close ratio by 600%.
• Built and launched a high-performing company website featuring optimized lead generation funnels and foundational SEO best practices, securing 252 high-quality organic leads worth over $12M in ARR within six months.
• Authored strategic positioning, product messaging, and foundational content to support the inbound transition.